𝐀𝐛𝐨𝐮𝐭 𝐆𝐂𝐚𝐬𝐡𝐆𝐂𝐚𝐬𝐡 𝐂𝐄𝐎 𝐌𝐚𝐫𝐭𝐡𝐚 𝐒𝐚𝐳𝐨𝐧 𝐥𝐚𝐧𝐝𝐬 𝐨𝐧 𝐅𝐨𝐫𝐭𝐮𝐧𝐞'𝐬 𝟏𝟎𝟎 𝐌𝐨𝐬𝐭 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐖𝐨𝐦𝐞𝐧 𝐀𝐬𝐢𝐚 𝟐𝟎𝟐𝟒
𝐀𝐛𝐨𝐮𝐭 𝐆𝐂𝐚𝐬𝐡𝐆𝐂𝐚𝐬𝐡 𝐂𝐄𝐎 𝐌𝐚𝐫𝐭𝐡𝐚 𝐒𝐚𝐳𝐨𝐧 𝐥𝐚𝐧𝐝𝐬 𝐨𝐧 𝐅𝐨𝐫𝐭𝐮𝐧𝐞'𝐬 𝟏𝟎𝟎 𝐌𝐨𝐬𝐭 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐖𝐨𝐦𝐞𝐧 𝐀𝐬𝐢𝐚 𝟐𝟎𝟐𝟒 𝐟𝐨𝐫 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭𝐬 𝐭𝐨𝐰𝐚𝐫𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐢𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 For playing a central role in financially empowering millions of Filipinos wherever they are, GCash, the leading finance super app in the Philippines, continues to make big waves in the global fintech industry as its president and CEO Martha Sazon has been recognized on Fortune's prestigious list of 100 Most Powerful Women Asia 2024. Appointed as CEO during the height of the COVID-19 pandemic, Sazon has championed customer-centricity, transforming GCash into a vital lifeline for many Filipinos. GCash has become the Philippines’ first and only $5 billion unicorn, tripling its pre-pandemic user base to over 90 million Filipinos in 2023, and is now a household name across the nation. With financial inclusion at its core, GCash continues