𝐂𝐞𝐛𝐮 𝐌𝐈𝐂𝐄 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐔𝐧𝐯𝐞𝐢𝐥𝐬 𝐂𝐞𝐛𝐮 𝐌𝐈𝐂𝐄 𝐆𝐮𝐢𝐝𝐞𝐛𝐨𝐨𝐤 𝐚𝐭 𝐀𝐒𝐄𝐀𝐍 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐅𝐨𝐫𝐮𝐦 𝟐𝟎𝟐𝟔
𝐂𝐞𝐛𝐮 𝐌𝐈𝐂𝐄 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐔𝐧𝐯𝐞𝐢𝐥𝐬 𝐂𝐞𝐛𝐮 𝐌𝐈𝐂𝐄 𝐆𝐮𝐢𝐝𝐞𝐛𝐨𝐨𝐤 𝐚𝐭 𝐀𝐒𝐄𝐀𝐍 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐅𝐨𝐫𝐮𝐦 𝟐𝟎𝟐𝟔 Cebu continues to strengthen its position on the regional tourism and events map as the Cebu MICE (Meetings, Incentives, Conferences, and Events) Alliance officially launched the Cebu MICE Guidebook during the ASEAN Tourism Forum (ATF) 2026 Travel Exchange held at the Mactan Expo on January 28, 2026 . The guidebook unveiling took place shortly after the forum’s opening ceremonies and was witnessed by key leaders from both the public and private sectors. Among those present were Department of Tourism Secretary Christina Frasco , Cebu MICE Alliance President Cleofe Albiso , Tourism Promotions Board Chief Operating Officer Margarita Nograles , and Cebu Chamber of Commerce and Industry Board of Trustee Regan King —a strong show of support underscoring the importance of Cebu’s MICE sector to the country’s tourism and economic agenda....
