𝐁𝐢𝐠 𝐁𝐚𝐝 𝐖𝐨𝐥𝐟 𝐁𝐨𝐨𝐤𝐬 𝐔𝐧𝐥𝐞𝐚𝐬𝐡𝐞𝐬 𝐚 𝐆𝐫𝐚𝐧𝐝 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐟𝐨𝐫 𝐂𝐞𝐛𝐮 𝐑𝐞𝐚𝐝𝐞𝐫𝐬
𝐁𝐢𝐠 𝐁𝐚𝐝 𝐖𝐨𝐥𝐟 𝐁𝐨𝐨𝐤𝐬 𝐔𝐧𝐥𝐞𝐚𝐬𝐡𝐞𝐬 𝐚 𝐆𝐫𝐚𝐧𝐝 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐟𝐨𝐫 𝐂𝐞𝐛𝐮 𝐑𝐞𝐚𝐝𝐞𝐫𝐬
Cebu, Philippines (July 25, 2025) – Cebu, are you ready to unleash your inner book beast? Big Bad Wolf Books made its long-awaited return to Cebu, kicking off its 2025 book sale with an opening celebration at the Atrium Area of GMall Cebu. Running from July 25 to August 4, from 10AM to 9PM daily, the world’s biggest book sale returns to the Queen City of the South with thousands of brand-new books and untamed discounts you’ll want to sink your teeth into.
Eager readers, loyal fans, and first-timers alike gathered early to welcome back the world’s biggest book sale and that unmistakable bookish joy that has defined every Big Bad Wolf experience for every sale. The book sale in Cebu also offers visitors a chance to help support The Sisters of Mary Schools through Big Bad Wolf’s Red Readerhood Program.
𝐀 𝐇𝐨𝐰𝐥 𝐨𝐟 𝐓𝐡𝐚𝐧𝐤𝐬 𝐟𝐫𝐨𝐦 𝐑𝐞𝐝 𝐑𝐞𝐚𝐝𝐞𝐫𝐡𝐨𝐨𝐝 𝐁𝐞𝐧𝐞𝐟𝐢𝐜𝐢𝐚𝐫𝐲
“It’s always a pleasure to come back to Cebu,” said Jacqueline Ng. “There’s a real love for reading here that we’ve felt every time we visit. The support from the Cebuano community means so much to us. It’s this shared passion that fuels our mission to get books in the hands of those who need it and inspire a lifelong love for reading.”
Setting the tone for the day, Red Readerhood beneficiaries from The Sisters of Mary School, Boystown and Girlstown, took center stage in a powerful showcase of talent and gratitude. A moving choir performance by Boystown and a beautiful violin set by Girlstown students uplifted the event.
Additionally, Big Bad Wolf Books turned over 500 books to Gawad Kalinga, making another meaningful step in sharing the joy of reading with Filipino communities. Known for providing housing, improving access to learning, and nurturing hope through its programs, Gawad Kalinga embodies the same values of dignity and opportunity that drive the Red Readerhood Program.
Ley Almeda, Country Head of Big Bad Wolf Books Philippines, also expressed deep appreciation for the warm welcome from the Cebuano community, saying, “Working with The Sisters of Mary Schools through our Red Readerhood Program is an honor. When we see students perform like this, we’re reminded of exactly why we do what we do,” said Ley Almeda.
Through the Red Readerhood Program, Big Bad Wolf Books continues to empower underserved youth by donating books directly to partner schools. This year, every purchase and every donation helps young minds from The Sisters of Mary Schools to fall in love with the magic of reading.
𝐅𝐢𝐞𝐫𝐜𝐞 𝐑𝐞𝐚𝐝𝐞𝐫 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐬 𝐚𝐧𝐝 𝐒𝐚𝐯𝐢𝐧𝐠𝐬 𝐟𝐨𝐫 𝐒𝐜𝐡𝐨𝐨𝐥 𝐖𝐨𝐥𝐟𝐢𝐞𝐬
Schools and libraries also get a 10% discount on English titles for purchases of ₱30,000 or more, perfect for stocking up classroom shelves. What about students? Just flash your valid student ID and enjoy an automatic 5% discount, no minimum spend required. Plus, Big Bad Wolf Books is cooking up a special promo just for readers from nearby provinces, so keep your eye on their social media pages to know more.
𝐇𝐮𝐧𝐭 𝐁𝐨𝐨𝐤𝐬, 𝐅𝐢𝐧𝐝 𝐉𝐨𝐲, 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐏𝐚𝐜𝐤
Whether you’re hunting for that rare title, bonding with fellow readers, or just looking to spark a lifelong love of books, book it to the Big Bad Wolf Book Sale at GMall Cebu and experience the sale that’s turning pages—and lives—across the country. The Big Bad Wolf Cebu Book Sale runs from July 25 to August 4 at the Atrium of GMall of Cebu, open daily from 10AM to 9PM.
For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).
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𝐀𝐛𝐨𝐮𝐭 𝐁𝐢𝐠 𝐁𝐚𝐝 𝐖𝐨𝐥𝐟 𝐁𝐨𝐨𝐤𝐬
The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.
One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 17 countries and 49 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates and most recently, to Saudi Arabia and Egypt.
#BigBadWolf #BBWPhilippines2025 #SharingKnowledgeGlobally #Wolfies #BookSale #CebuHappenings #CentaurMarketing
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