𝐀𝐝𝐒𝐩𝐚𝐫𝐤 𝐞𝐦𝐛𝐚𝐫𝐤𝐬 𝐨𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐢𝐧 𝟐𝟎𝟐𝟒, 𝐥𝐞𝐚𝐝𝐬 𝐀𝐝𝐓𝐞𝐜𝐡 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧

 𝐀𝐝𝐒𝐩𝐚𝐫𝐤 𝐞𝐦𝐛𝐚𝐫𝐤𝐬 𝐨𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐢𝐧 𝟐𝟎𝟐𝟒, 𝐥𝐞𝐚𝐝𝐬 𝐀𝐝𝐓𝐞𝐜𝐡 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧

AdSpark, a front-runner in the Philippine digital agency sector, is embarking on a transformative journey this year to enhance and protect its core business, retain a strong market position, and pioneer engagement in strategic and creative AI-enabled platforms.

Central to AdSpark's strategy is sustaining its momentum as the lead adtech integrator for the Globe Group, aiming to deliver a cohesive and frictionless client journey with best-in-class solutions. This aligns with AdSpark’s shared purpose with its parent company, Brave Connective Holdings, Inc., of bringing brands closer to their customers.

AdSpark's 2024 roadmap is underpinned by three key strategic pillars: Seamless Integration, Future-Proofing the Business, and Building a Culture of Trust. These initiatives represent a commitment to establishing authority over the current and emerging AdTech stack and maximizing the Globe Group advantage, innovating for sustainability and long-term success by upgrading adtech capabilities, and investing in people, brand, and sustainable practices.

"As we forge ahead, our focus is firmly set on innovation and leadership within the adtech sector," stated JL Erestain, COO of AdSpark. "Our strategic approach transcends mere adaptation to industry trends. We're committed to establishing new benchmarks and redefining excellence in the realm of digital advertising, thereby reshaping the landscape and setting a higher standard for what's possible in our field."

Reflecting on the highlights of 2023, AdSpark has continued to excel as one of the country’s top digital agency players. The company significantly grew its non-Globe enterprise business, achieving a commendable 93% above-budget delivery compared to 2022.

AdSpark fortified its position by strategically collaborating with leading media vendors and tech partners, enhancing its offerings through SparkIntelligence, SparkSuite, SparkStudio, and SparkRewards. Major partners include Meta, Google, TikTok, GCash, Huawei, M360, Inquiro, DeepSea, Nexxen, Meltwater, GMS, IntentfulAI, and Accenture.

Key to AdSpark's success is placing importance on People & Culture, achieving a notable 93% internal satisfaction rate, indicative of the team's high morale and engagement.

AdSpark also received major recognition, including two Golds from the 2023 Marketing Excellence Awards, and forged partnerships with leading universities, reflecting its industry leadership.

As an adtech expert and data-driven agency, AdSpark remains committed to accelerating digital and mobile advertising in the Philippines through technological innovation and strategic foresight.

For more details on AdSpark's innovative solutions and partnership opportunities, visit www.adspark.ph or contact info@adspark.ph.

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𝐀𝐛𝐨𝐮𝐭 𝐀𝐝𝐒𝐩𝐚𝐫𝐤

AdSpark, Inc. is an AdTech expert and a data-driven agency that provides unique solutions to brands, accelerating digital and mobile advertising in the Philippines through technology and innovation. AdSpark helps brands create human connections through digital and more intuitive advertising solutions driven by the company’s in-depth understanding of the Filipino consumer.

AdSpark, Inc., alongside Inquiro, DeepSea, and m360, is part of Brave Connective Holdings, Inc., a company that champions their expertise on AdTech and data capabilities under 917Ventures.

𝐀𝐛𝐨𝐮𝐭 𝟗𝟏𝟕𝐕𝐞𝐧𝐭𝐮𝐫𝐞𝐬

917Ventures is the Philippines' largest corporate venture builder that ideates, launches, accelerates, and scales new businesses that have the potential to grow. Delivering indelible value to the Philippines and beyond, 917Ventures leverages the rich asset base of the Globe Group and Ayala Corporation. 917Ventures' portfolio companies include some of the country's distinguished tech solutions, including double unicorn GCash and telehealth provider KonsultaMD.

#Globe #GlobeSIM #Gnation #GlobeGroup #GlobeOne #GlobeTelecom #GlobeBroadband #GlobeMobile #Globe5G #GlobeNetwork #Gcash #GoROAM #AdSpark #917Ventures #KonsultaMD #Telehealth #Ayanventures #CebuHappenings #IJPphotoStories #ManilaHappenings #MindanaoHappenings #TeamHappenings #PRworks