𝐆𝐂𝐚𝐬𝐡 𝐔𝐧𝐯𝐞𝐢𝐥𝐬 𝐆𝐫𝐨𝐮𝐧𝐝𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐭 𝐅𝐮𝐭𝐮𝐫𝐞𝐂𝐚𝐬𝐭 𝟐𝟎𝟐𝟒: 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐅𝐢𝐧𝐓𝐞𝐜𝐡 𝐟𝐨𝐫 𝐄𝐯𝐞𝐫𝐲 𝐅𝐢𝐥𝐢𝐩𝐢𝐧𝐨

𝐆𝐂𝐚𝐬𝐡 𝐔𝐧𝐯𝐞𝐢𝐥𝐬 𝐆𝐫𝐨𝐮𝐧𝐝𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐭 𝐅𝐮𝐭𝐮𝐫𝐞𝐂𝐚𝐬𝐭 𝟐𝟎𝟐𝟒: 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐅𝐢𝐧𝐓𝐞𝐜𝐡 𝐟𝐨𝐫 𝐄𝐯𝐞𝐫𝐲 𝐅𝐢𝐥𝐢𝐩𝐢𝐧𝐨

𝘏𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘴 𝘎𝘊𝘢𝘴𝘩 𝘛𝘰𝘶𝘳𝘪𝘴𝘵, 𝘛𝘢𝘱 𝘵𝘰 𝘗𝘢𝘺, 𝘢𝘯𝘥 𝘕𝘦𝘸 𝘈𝘐-𝘗𝘰𝘸𝘦𝘳𝘦𝘥 𝘈𝘱𝘱 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴, 𝘢𝘯𝘥 𝘔𝘰𝘳𝘦

From left to right: Oscar Reyes Jr., Paul Albano, Fatima Javellana, Mark Ilao, Michelle Fernandez, Pebbles Sy, Neil Trinidad, Martha Sazon, Winsley Bangit, CJ Alegre, Alex Dizon, Den Ramos and Sarah Venturina

𝐌𝐀𝐍𝐈𝐋𝐀, 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 – GCash, the Philippines' leader in digital financial services, unveiled groundbreaking innovations at this year’s GCash Futurecast, revolutionizing the country's fintech landscape and elevating consumer experience.

Martha Sazon, President and CEO of GCash, shared, “Today, you can expect innovations that will “Change the Game”. But, the real game-changer is how we can make a meaningful impact on Filipino lives.”

She adds, “to innovate not only to provide access, but to be their partner towards better Financial Health and Wellness.”

Martha Sazon, President and CEO, GCash

𝐒𝐭𝐚𝐭𝐞-𝐨𝐟-𝐭𝐡𝐞-𝐀𝐫𝐭 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲

GCash FutureCast 2024 started with the introduction of 𝐎𝐧𝐥𝐢𝐧𝐞 𝐏𝐚𝐲𝐒𝐚𝐟𝐞, an added security feature when you add to cart, for worry-free online transactions. With this feature, customers are directed to the GCash app during their payment process to complete their transaction using multi-factor authentication. This enhances security by reducing open windows and tabs that expose user accounts to possible takeovers, payment scam links, and website spoofing.

Getting help is now made easier with 𝐆𝐢𝐠𝐢. Powered by generative AI, Gigi is now equipped to handle common queries and escalate complex issues seamlessly. Gigi can also conduct security checks, access past conversations, and connect users to live agents when needed.

To combat online fraudsters, GCash, in partnership with Chubb, introduced 𝐒𝐞𝐧𝐝 𝐌𝐨𝐧𝐞𝐲 𝐏𝐫𝐨𝐭𝐞𝐜𝐭. For as low as PHP 30, users can now opt to insure their transactions of up to PHP 15,000 for 30 days. This covers transactions from potential scammers who pretend to be someone they know or disguise themselves as a legit store.

Neil Trinidad, Chief Marketing Officer

𝐃𝐞𝐬𝐢𝐠𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬

GCash also introduced three new app designs for a more intuitive experience. 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝 𝟑.𝟎 features a new look with easy navigation that allows customers to access their favorite GCash products at one glance. With its new save, borrow and grow tabs, users can now view their most-used features in the app.

The new and improved 𝐆𝐂𝐚𝐭 & 𝐅𝐫𝐢𝐞𝐧𝐝𝐬, your new money smart besties, are ready to help make money management more fun and educational. Joining GCat are her friends Corey G, sniffing out all the hottest deals, and GRaf reminding customers when it’s time to start saving and investing.

𝐌𝐨𝐧𝐞𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 is a real time spend tracker that visualizes spending on the app to help customers spend and save wisely.

𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬

GCash revealed new AI-powered innovations, starting with 𝐆𝐒𝐜𝐨𝐫𝐞 𝐀𝐈, GCash’s customer trust score powered by AI, to help you borrow better. No need for forms or additional documents, this feature calculates users’ creditworthiness and loan eligibility based on their daily app behavior.

𝐇𝐲𝐩𝐞𝐫-𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐀𝐝𝐬 powered by AI is GCash’s ad-serving platform that learns users’ shopping preferences and matches them with personalized offers from GCash partners and merchants. It handpicks the best deals that the customers will love, much like a personal shopping assistant.

𝐆𝐂𝐨𝐚𝐜𝐡 𝐀𝐈 is your go to guide for all things money. Using generative AI, it educates users on how to effectively spend, save, and grow their money with confidence. It also provides personalized insights and links users to auto-deposit features within the app.

𝐆𝐫𝐞𝐞𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬

𝐆𝐈𝐦𝐩𝐚𝐜𝐭 is part of GCash's commitment to promote climate action, where users can create a greener future with every click. This new feature allows users to see how every transaction they have in the app leads to carbon reduction. These reduced emissions are converted into Green Points, which users can use to plant real trees through GForest's partner NGOs.

𝐆𝐅𝐚𝐫𝐦 is a new category for planting fruit-bearing trees. This initiative helps Filipino farmers one tree at a time by supplying them with fruit tree seedlings like coffee, avocado, and jackfruit. All proceeds from these go directly to the farmers, providing them and their communities a more sustainable livelihood.

𝐅𝐢𝐧𝐭𝐞𝐜𝐡 𝐅𝐨𝐫 𝐀 𝐍𝐞𝐰 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧

To raise a future generation of better spenders and savers, GCash launched 𝐆𝐂𝐚𝐬𝐡 𝐣𝐫. 𝐰𝐢𝐭𝐡 𝐏𝐚𝐫𝐞𝐧𝐭𝐚𝐥 𝐂𝐨𝐧𝐭𝐫𝐨𝐥𝐬. This allows kids between the ages of 7 to 17 to have their first e-wallet and get their first debit card with GCash jr. Visa Cards. With wallet limits set up by mom and dad, kids can now make supervised purchases and subscriptions and have access and receive their allowance anytime, anywhere.

Encouraging kids to have better saving habits, GCash also introduces 𝐆𝐒𝐚𝐯𝐞 𝐣𝐫. their first savings account! Kids can now learn to manage their savings accounts, set their own money goals, and control how much money they want to save

With unique access and a special dashboard that allows parents to see overall spending and set transaction limits for their child’s GCash jr. account, these features empower today's new generation with safe and supervised spending for better spending and saving habits.

𝐆𝐥𝐨𝐛𝐚𝐥 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧

In 2024, GCash will continue to expand its reach to 16 countries including USA, Canada, Italy, UK, Australia, Japan, Spain, UAE, South Korea, Taiwan, Germany, Hong Kong, Qatar, Singapore, KSA, and Kuwait, making GCash available to 10M overseas Filipinos. 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐁𝐚𝐧𝐤 𝐂𝐚𝐬𝐡-𝐈𝐧, allows users to cash in to GCash over 12,000 US Banks, with Europe to follow soon.

𝐆𝐓𝐫𝐚𝐯𝐞𝐥 book and pay for flights and hotels, all in one app. It streamlines international travel experiences as it helps users book experiences, buy e-sims, and even plan visa requirements for their trips.. Coupled with GInsure, travelers can now apply for travel insurance powered by Standard and Malayan with coverage of up to PHP 2.5 million; OONA Insurance allows travelers instant lounge access for flight delays by an hour.

Soon, travelers to European destinations-- Spain, Italy, France, Germany, and more, can also digitize and claim travel 𝐭𝐚𝐱 𝐫𝐞𝐟𝐮𝐧𝐝𝐬 with GCash.

The 𝐆𝐂𝐚𝐬𝐡 𝐓𝐨𝐮𝐫𝐢𝐬𝐭 product allows foreigners visiting the Philippines to pay like locals, giving them 30-day access to GCash features like Scan to Pay and Send Money.

𝐍𝐞𝐰 𝐖𝐚𝐲𝐬 𝐓𝐨 𝐁𝐨𝐫𝐫𝐨𝐰 𝐚𝐧𝐝 𝐏𝐚𝐲

𝐁𝐨𝐫𝐫𝐨𝐰 𝐨𝐧 𝐭𝐡𝐞 𝐒𝐩𝐨𝐭 gives more people a chance to borrow, making financial support more accessible to everyone. Powered by Fuse, GCash’s lending arm, users can now, with just one tap of a button, instantly request to reassess their creditworthiness and get a higher credit limit via GGives, allowing eligible customers to fund their needs today.

From loans to payments, GCash launches two innovations to revolutionize the way Filipinos Pay with GCash. For a faster commute, 𝐓𝐚𝐩 𝐓𝐨 𝐏𝐚𝐲, powered by NFC (Near Field Communication), makes daily commutes easier for people on the go. Once users log in to their GCash app, all they have to do is simply tap their phone on the fast lane turnstile to make a payment.

𝐖𝐚𝐭𝐜𝐡 𝐏𝐚𝐲, in partnership with Huawei, is the first payment method via smartwatches in the country! It allows users to wear their GCash wallet on their Huawei smartwatch and make seamless payments with just a scan of their QR on their wrist.

All these innovations are designed with the financial progress of Filipinos in mind. By offering secure, accessible, and innovative financial solutions, GCash continues to empower every Filipino to manage their finances better and build a brighter future

for themselves.

Experience the future of fintech today and download the GCash app, available on the Huawei App Gallery, Google Play Store, and the App Store.

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𝐀𝐛𝐨𝐮𝐭 𝐆𝐂𝐚𝐬𝐡

GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.