𝐏𝐮𝐫𝐞𝐠𝐨𝐥𝐝 𝐭𝐚𝐩𝐬 𝐆𝐂𝐚𝐬𝐡 𝐚𝐧𝐞𝐰 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐚𝐲𝐦𝐞𝐧𝐭 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐌𝐒𝐌𝐄𝐬

 𝐏𝐮𝐫𝐞𝐠𝐨𝐥𝐝 𝐭𝐚𝐩𝐬 𝐆𝐂𝐚𝐬𝐡 𝐚𝐧𝐞𝐰 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐚𝐲𝐦𝐞𝐧𝐭 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐌𝐒𝐌𝐄𝐬

GCash for Business General Manager Jong Layug, officially leads the opening of the 2025 TNAP Convention

Major retail chain Puregold has again partnered with GCash to expand the use of digital payments by sari-sari store owners at the 2025 Tindahan ni Aling Puring (TNAP) Convention, the country’s largest trade event for sari-sari store owners and micro, small, and medium-sized enterprises (MSMEs).

The three-day event drew tens of thousands of participants, most of whom still rely on physical cash to manage and run their small businesses. While digital adoption has grown in recent years, cash remains the dominant mode of payment among sari-sari store owners when purchasing inventory.

GCash offered TNAP attendees a range of promotions and incentives to encourage merchants to shift to digital transactions. These include pre-convention campaigns, real-time cashback, and exclusive product discounts for users who pay with GCash at partner booths. The leading finance super app also set up an on-site activation booth in collaboration with Puregold, showcasing how digital tools can help store owners streamline payments, manage capital, and track purchases.

GCash for Business General Manager Jong Layug stated that the initiative is part of the company’s broader strategy to integrate digital financial services into traditional retail channels and foster digital habits among small-scale entrepreneurs.

“GCash is committed to helping Filipino MSMEs grow by giving them access to safe, convenient, and rewarding digital payment options. At TNAP, we’re bringing this mission to life by making every digital transaction count, whether through savings, rewards, or efficiency,” Layug said.

A happy MSME owner visiting the GCash booth at the 2025 Tindahan ni Aling Puring Convention

The partnership comes as Puregold seeks to deepen its role in the country’s digital transition. The retail giant, whose TNAP program is designed to support its extensive sari-sari store network, has been working to improve payment infrastructure at its stores and trade events to reduce friction in B2B transactions.

“Puregold has always believed in the power of MSMEs. By partnering with GCash, we are equipping our TNAP members with tools to thrive in a digital economy,” said Puregold president Vincent Co.

The participation of GCash in TNAP 2025 marks a continued push to embed financial technology into grassroots enterprises, positioning digital tools as drivers of growth and efficiency in the informal economy.

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𝐀𝐛𝐨𝐮𝐭 𝐆𝐂𝐚𝐬𝐡

GCash is the Philippines’ #1 Finance Super App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. Its mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only $5 billion unicorn in the Philippines.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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