𝐂𝐞𝐛𝐮 𝐒𝐞𝐭𝐬 𝐒𝐢𝐠𝐡𝐭𝐬 𝐨𝐧 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐈𝐂𝐄 𝐌𝐚𝐫𝐤𝐞𝐭 𝐰𝐢𝐭𝐡 𝐌𝐚𝐣𝐨𝐫 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐅𝐨𝐫𝐮𝐦 𝐚𝐧𝐝 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞

 𝐂𝐞𝐛𝐮 𝐒𝐞𝐭𝐬 𝐒𝐢𝐠𝐡𝐭𝐬 𝐨𝐧 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐈𝐂𝐄 𝐌𝐚𝐫𝐤𝐞𝐭 𝐰𝐢𝐭𝐡 𝐌𝐚𝐣𝐨𝐫 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐅𝐨𝐫𝐮𝐦 𝐚𝐧𝐝 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞

DOT Secretary Christina Garcia Frasco and International MICE Experts to Lead Strategic Positioning Event

𝐂𝐄𝐁𝐔 𝐂𝐈𝐓𝐘, 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 – Cebu is poised to make a bold statement on the global business events stage as the Cebu Chamber of Commerce and Industry (CCCI) presents the Tourism Forum and Experiential Tour on June 26, 2025, a cornerstone event of Cebu Business Month (CBM) 2025.

Under the theme "MICE Ready: Staging Cebu for the Global Platform," this groundbreaking event will unite leading local and international tourism stakeholders, convention organizers, and business events professionals to strategically position Cebu as a world-class Meetings, Incentives, Conferences, and Exhibitions (MICE) destination.

𝐇𝐢𝐠𝐡-𝐋𝐞𝐯𝐞𝐥 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩

The forum will feature a keynote address by Department of Tourism Secretary Christina Garcia Frasco, who will outline how Cebu's tourism strategies align with national priorities and the province's critical role in accelerating the Philippines' overall tourism growth.

"This event represents a pivotal moment for Cebu's evolution into a premier MICE destination," CCCI President, Jay Yuvallos. "We're not just showcasing our potential—we're demonstrating our readiness to compete on the global stage."

𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐈𝐂𝐄 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐂𝐨𝐦𝐞𝐬 𝐭𝐨 𝐂𝐞𝐛𝐮

The forum will benefit from world-class expertise, featuring:

Liz Ortiguera, Global Travel and Tourism Leader, presenting worldwide trends in the MICE and tourism sectors

Dato Vincent Lim, AFECA President and former MACEOS President, sharing insights on the Philippine and international MICE landscapes

Candice Iyog, Chief Marketing and Customer Experience Officer, Cebu Pacific Air, reveals airline strategies supporting tourism and business travel growth

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐧𝐞𝐥 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧 𝐀𝐝𝐝𝐫𝐞𝐬𝐬𝐞𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠

A high-impact panel discussion titled "Positioning a MICE Ready Cebu" will bring together industry titans, including Dato Vincent Lim, Sumate Sudasna of Thailand's Incentive and Convention Association (TICA), and Marisa Nallana of the Philippine Association of Convention Exhibition Organizers and Suppliers (PACEOS).

This session will tackle critical questions about Cebu's competitive advantages and address existing challenges to attract major global events better.

𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 𝐓𝐚𝐤𝐞 𝐂𝐞𝐧𝐭𝐞𝐫 𝐒𝐭𝐚𝐠𝐞

The forum will spotlight two transformative MICE infrastructure projects currently under development at South Road Properties (SRP):

𝐒𝐌𝐗 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫 𝐂𝐞𝐛𝐮

Set to become one of the Philippines' largest convention facilities, this expansive venue will offer state-of-the-art amenities for major conventions and trade shows, positioning Cebu to host events of unprecedented scale.

𝐒𝐌 𝐒𝐞𝐚𝐬𝐢𝐝𝐞 𝐀𝐫𝐞𝐧𝐚

Scheduled for completion by end-2025, this world-class 16,000-seat indoor arena will accommodate international concerts, major sporting events, and large-scale exhibitions, dramatically expanding Cebu's event hosting capabilities.

𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 "𝐇𝐚𝐫𝐝 𝐇𝐚𝐭 𝐓𝐨𝐮𝐫" 𝐎𝐟𝐟𝐞𝐫𝐬 𝐔𝐧𝐩𝐫𝐞𝐜𝐞𝐝𝐞𝐧𝐭𝐞𝐝 𝐀𝐜𝐜𝐞𝐬𝐬

What distinguishes this year's forum is the afternoon "Hard Hat Tour"—an exclusive, behind-the-scenes exploration of Cebu's emerging MICE infrastructure, iconic destinations, and renowned Cebuano hospitality.

𝐌𝐚𝐜𝐭𝐚𝐧 𝐄𝐱𝐩𝐨 𝐂𝐞𝐧𝐭𝐞𝐫: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐆𝐚𝐦𝐢𝐧𝐠 𝐏𝐢𝐞𝐜𝐞

A key tour highlight will be the Mactan Expo Center in Lapu-Lapu City, strategically positioned near Mactan-Cebu International Airport and premier resorts. This facility is designed to support large-scale exhibitions, trade shows, and corporate events, creating a powerful synergy between business and leisure travel.

𝐀𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐆𝐨𝐚𝐥𝐬 𝐃𝐫𝐢𝐯𝐞 𝐋𝐨𝐜𝐚𝐥 𝐀𝐜𝐭𝐢𝐨𝐧

The forum aligns with the Department of Tourism's ambitious objective to position the Philippines among the top 10 MICE destinations globally by 2030, with projected revenues of ₱25 billion. Cebu is expected to play a leading role in achieving this target through strategic infrastructure investments and growing demand for large-scale events.

𝐂𝐞𝐛𝐮 𝐌𝐈𝐂𝐄 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐋𝐞𝐚𝐝𝐬 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧

The Cebu MICE Alliance, spearheaded by CCCI, is actively working to establish Cebu as a top-tier business events hub through:

Strengthening event facilities and infrastructure.

Improving hotel and transportation capacities.

Developing innovative programs to attract international event organizers.

Creating seamless experiences for both business and leisure travelers.

Boosting local economies by driving job creation, infrastructure, and tourism investments.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐓𝐢𝐦𝐢𝐧𝐠 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲

The Tourism Forum and Experiential Tour come at a critical juncture as global business events rebound and organizations seek new, exciting destinations for their meetings and conferences. With its strategic location, world-class resorts, rich cultural heritage, and now rapidly expanding convention infrastructure, Cebu is positioned to capture significant market share in the lucrative MICE sector.

𝐄𝐯𝐞𝐧𝐭 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 𝐚𝐧𝐝 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧

𝐃𝐚𝐭𝐞: 𝐉𝐮𝐧𝐞 𝟐𝟔, 𝟐𝟎𝟐𝟓

𝐕𝐞𝐧𝐮𝐞: 𝐒𝐌 𝐒𝐤𝐲𝐡𝐚𝐥𝐥, 𝐂𝐞𝐛𝐮 𝐂𝐢𝐭𝐲 (𝐏𝐥𝐞𝐧𝐚𝐫𝐲 𝐒𝐞𝐬𝐬𝐢𝐨𝐧)

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐭𝐢𝐚𝐥 𝐓𝐨𝐮𝐫: 𝐂𝐨𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐚𝐭 𝐌𝐚𝐜𝐭𝐚𝐧 𝐍𝐞𝐰𝐭𝐨𝐰𝐧 𝐁𝐞𝐚𝐜𝐡

Target Audience: Tourism professionals, event organizers, hospitality industry leaders, government officials, and business stakeholders

Registration: https://bit.ly/CBM2025TourismForum

Contact: CBM Secretariat at (032) 232-1421 to 24

Email: cbm@cebuchamber.org or info@cebuchamber.org

#CBM #CebuBusinessMonth #CebuChamber #TourismForum #CONPC #CebuHappening

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