𝐆𝐥𝐨𝐛𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐬 𝐂𝐞𝐛𝐮 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝 𝐢𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧

𝐆𝐥𝐨𝐛𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐞𝐦𝐩𝐨𝐰𝐞𝐫𝐬 𝐂𝐞𝐛𝐮 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝 𝐢𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧

Cebu, Philippines—Globe Business, the enterprise arm of Globe, brought its flagship G Summit event to Cebu for the second year in a row, convening top business leaders, digital experts, and technology partners across the Visayas region. Anchored on the theme “Disrupt”, the summit served as a call to action for local enterprises to lead transformation in a rapidly evolving digital economy.

Building on its Manila leg, G Summit Cebu highlighted disruption as an “always-on” business mandate, especially relevant for the region’s fast-growing industries, including tourism, logistics, BPO, manufacturing, and retail. With keynote talks, technology showcases, and insightful breakout sessions, the event challenged companies from the Visayas regions to go beyond adapting to change and instead shape it with urgency and purpose.

“The spirit of disruption is flourishing across the Philippines, and Cebu is a vibrant hub of this progress,” said Glenn Estrella, Vice President and Head of Business Development & Sales, Globe Business. “Our decision to continue bringing G Summit to Cebu reflects our belief in the immense potential of enterprises in the Visayas region to lead the next era of transformation. We aim for this gathering to be a platform where their strong digital ambitions and dynamic innovation ecosystem can further accelerate, driving meaningful impact across various sectors.”

The event’s agenda featured expert perspectives on how organizations can operationalize disruption to drive continuous transformation and create future-proof businesses. These include:

𝐀𝐦𝐛𝐞 𝐓𝐢𝐞𝐫𝐫𝐨, Country Managing Director of Accenture Philippines

𝐌𝐢𝐜𝐡𝐞𝐥𝐥𝐞 𝐀𝐥𝐚𝐫𝐜𝐨𝐧, President of the Analytics and AI Association of the Philippines

Tierro shared how Accenture enables organizations to harness AI and analytics to operate, compete, and grow in a complex business landscape. She highlighted how organizations can harness intelligent technologies to ignite innovation, sharpen decision-making and strengthen operational agility for sustainable growth.

Alarcon, a key voice across both G Summit runs this year, presented a compelling case for how data-driven thinking is reshaping regional businesses’ innovation. She asserted that true disruption is about radically redesigning your organization, underscoring the importance of turning analytics into actionable strategies. This is particularly crucial for dynamic growth hubs like Cebu that are scaling AI adoption rapidly in a digital-first economy. Ultimately, her talk explored how bold, ethical, and human-centered design empowers leaders to truly disrupt and thrive in today's AI-driven world.

Ambe Tierro

Michelle Alarcon

𝐒𝐩𝐞𝐜𝐭𝐫𝐮𝐦 𝐂𝐨𝐝𝐞

Building on its success at G Summit 2025's Manila leg, Globe Business brought the Spectrum Code to Cebu. This interactive in-app activity helped attendees discover their Core Persona—a unique reflection of their leadership style for accelerating their digital transformation. Participants were invited to identify the core business values that resonate most with them in driving digital disruption. Their responses formed a live "spectrum cloud" that provided a dynamic visualization of the collective mindset of Cebu's business leaders.

Based on their persona, attendees were recommended breakout sessions aligned with their specific needs and goals. Topics included cloud-first operations, cybersecurity, and innovation for business expansion. The sessions featured technology partners, including Google, ZScaler, Zimperium, Orca, Hexnode, Zoom Versa Networks, Aruba, Blackpanda, and Huawei.

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐋𝐚𝐛𝐬

Another key highlight at G Summit Cebu 2025, Experience Labs served as an interactive demo space where Globe Business solutions were brought to life. Guests explored live use cases and expert walkthroughs, demonstrating how Globe Business’s ecosystem of partners enables secure cloud operations, proactive cyber defense, and AI-powered productivity. These innovations are made possible through Globe’s strong foundation of reliable connectivity, which remains its core service. The demos offered Visayas-based enterprises a tangible view of how these technologies can be applied to their own operations, reinforcing the role of digital transformation in driving business growth across the region.

𝐈𝐠𝐧𝐢𝐭𝐢𝐧𝐠 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐕𝐢𝐬𝐚𝐲𝐚𝐬

As disruption continues to redefine how organizations operate and compete, Globe Business calls on companies based in the Visayas region to lead boldly by embracing innovation, rethinking traditional models, and unlocking new opportunities through collaboration and technology.

“Disruption begins with leadership, and we believe that Cebuano business leaders can exemplify this through the choices they make every day,” Estrella emphasized. “Cebu has long been a launchpad for innovation in Visayas, and this summit reinforces that potential. G Summit is here to empower enterprises to lead with purpose. The future belongs to those who transform with courage, vision, and intent.”

To learn more about how Globe Business empowers regional enterprises, visit globe.com.ph/business.

**************

𝐀𝐁𝐎𝐔𝐓 𝐆𝐋𝐎𝐁𝐄

Globe Telecom, Inc. is a leading digital platform in the Philippines with interests in telecommunications, fintech, venture building, shared services, and digital marketing. It is listed on the Philippine Stock Exchange under the symbol GLO. The company delivers a full suite of mobile, broadband, data, and managed services to meet the needs of consumers and businesses. A UN Global Compact Participant, Globe is the first publicly listed Philippine firm with approved near- and long-term science-based targets under the SBTi. It was named one of TIME and Statista's Most Sustainable Companies in 2025. Its back-to-back inclusion in the Fortune Southeast Asia 500 in 2024 and 2025 affirms its growth and leadership. Its principals are Ayala Corporation and Singtel, prominent industry leaders in the region.

𝐀𝐁𝐎𝐔𝐓 𝐆𝐋𝐎𝐁𝐄 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒

Globe Business, the enterprise arm of Globe, is a trusted partner specializing in driving digital transformation for businesses of all sizes. With expert guidance and powerful solutions, the company enables organizations to drive operational efficiency and achieve sustainable success. Through enhanced connectivity offerings, along with expanded services such as cloud, cybersecurity, and enterprise applications, Globe Business empowers organizations to navigate the complexities of the digital landscape and future-proof their operations. By connecting businesses, government, and communities, Globe Business facilitates seamless digital integration and fosters a thriving enterprise ecosystem.

#GSummit2025 #Globe #Gfiber #GlobeSIM #Gnation #GlobeGroup #GlobeOne #GlobeTelecom #GlobeBroadband #Gcash #GlobeMobile #Globe5G #GlobeNetwork #GoROAM #GlobeBusiness #GlobeRoam #917ventures #Ayanventures #CebuHappenings #IJPphotoStories #ManilaHappenings #MandaueHappenings #MindanaoHappenings #TeamHappenings #TechHappenings Greenbulb Communications

Please FOLLOW Cebu Happenings on Facebook. Thank you so much Greenbulb Communications.