𝐌𝐲𝐧𝐭 𝐂𝐄𝐎 𝐌𝐚𝐫𝐭𝐡𝐚 𝐒𝐚𝐳𝐨𝐧 𝐧𝐚𝐦𝐞𝐝 𝐚𝐦𝐨𝐧𝐠 𝐅𝐨𝐫𝐭𝐮𝐧𝐞’𝐬 𝟏𝟎𝟎 𝐌𝐨𝐬𝐭 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐖𝐨𝐦𝐞𝐧 𝐢𝐧 𝐀𝐬𝐢𝐚 𝟐𝟎𝟐𝟓

𝐌𝐲𝐧𝐭 𝐂𝐄𝐎 𝐌𝐚𝐫𝐭𝐡𝐚 𝐒𝐚𝐳𝐨𝐧 𝐧𝐚𝐦𝐞𝐝 𝐚𝐦𝐨𝐧𝐠 𝐅𝐨𝐫𝐭𝐮𝐧𝐞’𝐬 𝟏𝟎𝟎 𝐌𝐨𝐬𝐭 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐖𝐨𝐦𝐞𝐧 𝐢𝐧 𝐀𝐬𝐢𝐚 𝟐𝟎𝟐𝟓

𝑹𝒆𝒄𝒐𝒈𝒏𝒊𝒛𝒆𝒅 𝒇𝒐𝒓 𝒕𝒉𝒆 𝒔𝒆𝒄𝒐𝒏𝒅 𝒄𝒐𝒏𝒔𝒆𝒄𝒖𝒕𝒊𝒗𝒆 𝒚𝒆𝒂𝒓, 𝑺𝒂𝒛𝒐𝒏 𝒊𝒔 𝒍𝒂𝒖𝒅𝒆𝒅 𝒇𝒐𝒓 𝒉𝒆𝒓 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒗𝒆 𝒍𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 𝒂𝒏𝒅 𝒊𝒏𝒊𝒕𝒊𝒂𝒕𝒊𝒗𝒆𝒔 𝒕𝒉𝒂𝒕 𝒅𝒓𝒊𝒗𝒆 𝒑𝒐𝒔𝒊𝒕𝒊𝒗𝒆 𝒄𝒉𝒂𝒏𝒈𝒆 𝒂𝒏𝒅 𝒇𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝒊𝒏𝒄𝒍𝒖𝒔𝒊𝒐𝒏 𝒇𝒐𝒓 𝑭𝒊𝒍𝒊𝒑𝒊𝒏𝒐𝒔

For her transformative leadership and unwavering commitment to financial inclusion, Martha Sazon, the president and CEO of Mynt, the parent company of GCash, has once again been recognized as one of Fortune’s Most Powerful Women in Asia 2025. This marks the second consecutive year she has earned a place on the prestigious list, which honors the most influential women shaping the future of the region across industries, including business, science, entertainment, and sports.

Appointed in the middle of the COVID-19 pandemic, Sazon steered the country’s leading finance superapp through a period of rapid growth and transformation. With over 30 years of cross-industry experience, she led the platform to become the Philippines’ first and only $5 billion unicorn, now used by 8 in 10 Filipinos.

Guided by its vision of “Finance for All,” GCash has built the country’s largest and most inclusive cashless ecosystem—enabling millions of Filipinos to access payments, savings, credit, insurance, and investments. To date, it has disbursed ₱287 billion in loans to 9.5 million borrowers, 90% of whom are first-time users of formal credit—underscoring how GCash and its lending services are opening the doors of financial inclusion. Most borrowers are women, low-income earners, and residents outside Metro Manila, reflecting the deep reach of GCash across underserved sectors.

Its GSave service now reaches one in four banked Filipinos, while, GInsure has expanded access to protection, providing over 63 million affordable insurance policies nationwide.

Moreover, Sazon has been widely recognized for her leadership and innovation, being named the 2022 Master Innovator for Digital Transformation by the Mansmith Innovation Awards, 2023 Woman of the Year by the Asia Leaders Awards, recipient of the 2024 Front & Female Business Leader Award from Tatler, and one of Fortune’s 2024 Most Powerful Women of the Year (Asia). Her influence continues to resonate globally, with GCash becoming the first Philippine company welcomed into the World Economic Forum’s Unicorn Community—a testament to its growing international relevance and to Sazon’s vision of building a more inclusive and sustainable digital future for all Filipinos.

The Fortune 100 MPW Asia rankings honor 100 leading women leaders who are transforming business across Asia’s major financial, consumer, and technology centers, as well as the transport, aviation, industrial, and energy sectors — where scale, digitalization, and supply‐chain resilience define competitive advantage. Their innovative strategies and leadership are driving market growth, scaling new platforms, and shaping Asia’s business landscape.


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𝐀𝐛𝐨𝐮𝐭 𝐌𝐲𝐧𝐭
Mynt is the first and only $5 billion unicorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance Super App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.

Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.




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