𝐆𝐂𝐚𝐬𝐡 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐭𝐰𝐨 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐌𝐒𝐌𝐄𝐬, 𝐟𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫𝐬

𝐆𝐂𝐚𝐬𝐡 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐭𝐰𝐨 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐌𝐒𝐌𝐄𝐬, 𝐟𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫𝐬

𝘛𝘩𝘦 𝘗𝘩𝘪𝘭𝘪𝘱𝘱𝘪𝘯𝘦𝘴’ 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘧𝘪𝘯𝘢𝘯𝘤𝘦 𝘴𝘶𝘱𝘦𝘳 𝘢𝘱𝘱, 𝘎𝘊𝘢𝘴𝘩, 𝘩𝘢𝘴 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘵𝘸𝘰 𝘯𝘦𝘸 𝘨𝘢𝘮𝘦-𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 — 𝘎𝘊𝘢𝘴𝘩 𝘗𝘰𝘤𝘬𝘦𝘵𝘗𝘢𝘺, 𝘸𝘩𝘪𝘤𝘩 𝘢𝘭𝘭𝘰𝘸𝘴 𝘮𝘦𝘳𝘤𝘩𝘢𝘯𝘵𝘴 𝘵𝘰 𝘢𝘤𝘤𝘦𝘱𝘵 𝘤𝘢𝘳𝘥 𝘱𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴𝘭𝘺, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘎𝘊𝘢𝘴𝘩 𝘝𝘪𝘳𝘵𝘶𝘢𝘭 𝘜𝘚 𝘈𝘤𝘤𝘰𝘶𝘯𝘵, 𝘸𝘩𝘪𝘤𝘩 𝘦𝘯𝘢𝘣𝘭𝘦𝘴 𝘧𝘳𝘦𝘦𝘭𝘢𝘯𝘤𝘦𝘳𝘴 𝘵𝘰 𝘳𝘦𝘤𝘦𝘪𝘷𝘦 𝘴𝘢𝘭𝘢𝘳𝘪𝘦𝘴 𝘴𝘵𝘳𝘢𝘪𝘨𝘩𝘵 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘦-𝘸𝘢𝘭𝘭𝘦𝘵 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘩𝘢𝘳𝘨𝘦𝘴.

𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐌𝐒𝐌𝐄𝐬 𝐠𝐫𝐨𝐰 𝐭𝐡𝐞𝐢𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐜𝐚𝐫𝐝 𝐩𝐚𝐲𝐦𝐞𝐧𝐭𝐬

MSMEs are limited to cash only and miss out on additional purchases from credit cards. With the launch of PocketPay, micro, small, and medium enterprises (MSMEs) can now grow their businesses by accepting card payments directly through an Android smartphone.

The tap-to-pay functionality is especially built for mobile sellers, delivery-based vendors, and pop-up merchants operating outside traditional retail channels. It allows businesses to meet customer demand for card payments without investing in costly hardware. The feature is available with zero transaction fees until December 3, 2025, and can be activated via the GCash for Business portal.

“GCash PocketPay makes accepting card payments available for all MSMEs. It's an easy-to-use and reliable business solution that meets their needs wherever they are,” GCash for Business Head Jong Layug said.

Apart from initiatives for MSMEs, GCash has also launched an offering targeting Filipino freelancers servicing clients from the United States.

𝐁𝐞𝐭𝐭𝐞𝐫 𝐭𝐚𝐤𝐞-𝐡𝐨𝐦𝐞 𝐩𝐚𝐲 𝐟𝐨𝐫 𝐅𝐢𝐥𝐢𝐩𝐢𝐧𝐨 𝐫𝐞𝐦𝐨𝐭𝐞 𝐰𝐨𝐫𝐤𝐞𝐫𝐬 𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐢𝐧 𝐔𝐒𝐃

GCash is also addressing a persistent pain point for Filipino freelancers who often lose a portion of their income to costly fees, reducing their take-home pay and delaying access to funds they rely on for daily expenses.

The GCash Virtual US Account, powered by global payments network Meridian1, promises reduced platform fees and forex costs, allowing gig workers to have bigger take-home pay. In addition, the GCash Virtual US Account eliminates high withdrawal fees and hidden charges.

Fully verified GCash users are eligible for account opening. They can transfer funds from different payment platforms, payroll platforms, and marketplaces such as PayPal, Payoneer, Gusto, Deel, Upwork, Freelancer.com, Fiverr, and Onlinejobs.ph.

This feature is seen to boost inflows of dollars into the country from the US, which is a top remittance source for the Philippines. According to the Bangko Sentral ng Pilipinas, about 40% of cash remittances from January to August this year came from the US.

“With the GCash Virtual US Account, we’re enabling Filipino freelancers to take full control of their hard-earned income, allowing them to maximize every peso they earn,” GCash General Manager for International Paul Albano said.

Through GCash PocketPay and GCash Virtual US Account, GCash strengthens its goal of enabling both MSMEs and freelancers by breaking barriers to financial access—whether through effortless card acceptance for small businesses or faster, more affordable cross-border payments for gig workers.

1GCash Virtual US Accounts are issued and maintained by Meridian Payments US under a "for benefit of" arrangement. These are not bank accounts and do not qualify as deposits; hence, they are not covered by any deposit insurance schemes.

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𝐀𝐛𝐨𝐮𝐭 𝐆𝐂𝐚𝐬𝐡

GCash is the Philippines’ #1 Finance Super App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. Its mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only $5 billion unicorn in the Philippines.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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