𝐀𝐜𝐞𝐊𝐢𝐝 𝐀𝐜𝐭𝐢𝐯𝐞𝐠𝐫𝐨 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐠𝐫𝐨𝐰'𝐬 '𝐅𝐫𝐞𝐬𝐡 𝐌𝐢𝐥𝐤 𝐅𝐨𝐫𝐦𝐮𝐥𝐚' 𝐀𝐢𝐦𝐬 𝐭𝐨 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐞 𝐭𝐡𝐞 𝐌𝐢𝐥𝐤 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬
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The FEIHE International Philippines leadership team (from left) Pia Wong Santos (Senior Brand Manager), Ms. Nora Jiang (Marketing Head of FEIHE International), Mr. Leo Wang (General Manager of FEIHE International Philippines), and Dr. Yvonne Marie Ferrer (Medical Director) came together for the FEIHE 2026 Media Meet & Greet held in Radisson Blu hotel in Cebu City. 𝐀𝐜𝐞𝐊𝐢𝐝 𝐀𝐜𝐭𝐢𝐯𝐞𝐠𝐫𝐨 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐠𝐫𝐨𝐰'𝐬 '𝐅𝐫𝐞𝐬𝐡 𝐌𝐢𝐥𝐤 𝐅𝐨𝐫𝐦𝐮𝐥𝐚' 𝐀𝐢𝐦𝐬 𝐭𝐨 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐞 𝐭𝐡𝐞 𝐌𝐢𝐥𝐤 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 𝐂𝐞𝐛𝐮, 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬, 𝐌𝐚𝐫𝐜𝐡 𝟑, 𝟐𝟎𝟐𝟔 – In a world increasingly shaped by convenience and highly processed food, the importance of freshness has never been more critical, especially when it comes to children’s nutrition. Today, parents are becoming more discerning, placing a premium on food that is fresh, thoughtfully made, and able to retain its nutritional integrity from source to serving. TEAM FEIHE: The FEIHE International Philippines leadership team (from left) Pia Wong Santos (Senior Brand Manager), Ms. Nora Jiang (Marketing Head of FEIHE International), Mr. Leo Wang (General Manager of FEIHE International Philippines), and Dr. Yvonne Marie Ferrer (Medical Director.) This year, FEIHE International Philippines is set to redefine a new benchmark in milk formula with AceKid Activegro and Optigrow, the newest milk products in the Philippines made using a simplified one-step freshness process, offering high-quality, fresh milk formula for children worldwide. Redefining Milk, Backed by Decades of Dairy Expertise FEIHE, with its AceKid Activegro and Optigrow brands, is defining the milk formula industry through a combination of freshness, natural nutrition, and innovation.  |
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Dr. Yvonne Marie Ferrer, Medical Director of FEIHE International Philippines, gives an in-depth discussion about the difference of AceKid Optigrow milk formula. |
FEIHE operates 13 intelligent factories worldwide, supported by world-class manufacturing system and stringent quality controls, including 1,322 quality management measures, 24-hour monitoring coverage, 25 procedures, 411 tests backed by 63 years of accident-free production, demonstrating its commitment to safety, consistency and excellence.
The brand’s expansion across Southeast Asia, including its strategic entry into the Philippines, marks a significant milestone in its mission to provide high-quality nutrition tailored to the needs of growing children.
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Mr. Leo Wang, General Manager of FEIHE International Philippines, delivers a warm welcome to members of the media during the FEIHE Media Meet & Greet. |
“FEIHE has always believed that nutrition begins with freshness,” said Leo Wang, General Manager, FEIHE International Philippines. “By bringing AceKid Activegro and Optigrow to the Philippines, we are setting a new standard for milk formulas that are not only convenient but also fresh, nutrient-rich, and supportive of children’s growth and immunity.”
𝐀 𝐑𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐟𝐨𝐫 𝐅𝐢𝐥𝐢𝐩𝐢𝐧𝐨 𝐅𝐚𝐦𝐢𝐥𝐢𝐞𝐬
The Philippines presents a strong opportunity for natural and fresh milk formula innovation, driven by growing awareness around childhood nutrition, immunity, and overall wellness. With prevalent concerns such as picky eating, nutrient gaps, and immune support among children, FEIHE positions AceKid Activegro and Optigrow as nutritional options for modern Filipino families.
When choosing a milk formula, FEIHE encourages parents to look for products that are: made with fresh, natural ingredients, no added sugar, fortified with functional nutrients such as lactoferrin, known for its role in immune support.
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Senior Brand Manager of FEIHE International Philippines, Ms. Pia Santos, addresses the members of the media on how FEIHE can play a role in the Philippine Market. |
Reinforcing its commitment to quality and taste, AceKid Activegro and Optigrow have both been recognized by the International Taste Institute, earning the prestigious Superior Taste Award. Often referred to as the “Oscars of the food industry,” the Superior Taste Award is a globally respected certification based in Brussels, Belgium that evaluates products for its flavor, texture, and overall enjoyment. AceKid Optigrow received a two-star rating, recognizing it as an outstanding product in its category, while AceKid Activegro earned a one-star rating for its taste quality and appeal.
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| Feihe International, invited a panel of experts to talk about nutrition and the needs of children |
“Our goal is to support parents in making confident nutrition choices for their children,” added Wang. “AceKid Activegro and Optigrow reflect our long-term commitment to providing fresh, high-quality nutrition that supports growth, immunity, and overall development.”
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Ms. Nora Jiang, Marketing Head of FEIHE International, formally introduces FEIHE International and its product line, AceKid Activegro and Optigrow, to the members of the media during the FEIHE Media Meet and Greet. |
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| Sir Kevin, Feihe VisMin - Trade Marketing Head leads the audience in a fun game to identify milk formula from regular milk powder products in the market |
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𝐀𝐛𝐨𝐮𝐭 𝐅𝐄𝐈𝐇𝐄 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥
FEIHE International is a global dairy company with over six decades of experience in producing high-quality, innovative milk products. Headquartered in China, FEIHE has earned a reputation for high quality milk formula across Asia, delivering nutrition solutions that prioritize freshness, and science-backed benefits for growing children.
𝐀𝐛𝐨𝐮𝐭 𝐀𝐜𝐞𝐊𝐢𝐝 𝐀𝐜𝐭𝐢𝐯𝐞𝐠𝐫𝐨 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐠𝐫𝐨𝐰
AceKid Activegro and Optigrow are FEIHE International’s line of fresh milk formulas designed for children aged 3 and above. Made with fresh cow's milk, natural ingredients, no added sugar, and fortified with functional nutrients, AceKid Activegro and Optigrow are produced using a one-step freshness process that delivers milk from cow to can in just two hours. AceKid Activegro and Optigrow are available in leading retail stores in Visayas and Mindanao, as well as online through TikTok Shop, Lazada and Shopee.
AceKid Activegro and Optigrow are intended for children aged 3 years and above.
To be consumed as part of a balanced diet and healthy lifestyle.
#Feihe #AcekidActivegro #AcekidOptigrow #CebuHappenings #PRworks
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