𝐁𝐃𝐎 𝐋𝐢𝐟𝐞’𝐬 “𝐏𝐥𝐚𝐧 𝐁” 𝐰𝐢𝐧𝐬 𝐛𝐢𝐠 𝐚𝐭 𝟐𝟎𝟐𝟔 𝐐𝐮𝐢𝐥𝐥 𝐀𝐰𝐚𝐫𝐝𝐬

Alden Richards remembers his struggles and redemption in BDO Life’s Tuloy ang Plano

𝐁𝐃𝐎 𝐋𝐢𝐟𝐞’𝐬 “𝐏𝐥𝐚𝐧 𝐁” 𝐰𝐢𝐧𝐬 𝐛𝐢𝐠 𝐚𝐭 𝟐𝟎𝟐𝟔 𝐐𝐮𝐢𝐥𝐥 𝐀𝐰𝐚𝐫𝐝𝐬

𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘴𝘱𝘢𝘳𝘬𝘦𝘥 𝘧𝘳𝘦𝘴𝘩 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘮𝘰𝘯𝘨 𝘍𝘪𝘭𝘪𝘱𝘪𝘯𝘰𝘴 𝘰𝘯 𝘯𝘦𝘦𝘥 𝘧𝘰𝘳 𝘱𝘳𝘰𝘵𝘦𝘤𝘵𝘪𝘰𝘯

BDO Life’s “Plan B” campaign, which captured the hearts and minds of Filipino breadwinners, won multiple Excellence Awards in the Marketing, Advertising & Brand Communication and Audio/Visual categories at the 2026 Quill Awards, the country’s only award program for outstanding business communication.

The campaign was recognized for breaking through the insurance noise, turning an often-avoided topic of mortality and financial security into something relatable and even humorous. Rather than positioning life insurance as an investment, the campaign emphasized the importance of its role in helping prepare Filipinos for life's uncertainties.

Award-winning actor Alden Richards’ personal testimonial and content creator Justine Luzares’ humorous myth-buster take showed many Filipinos that insurance can be approachable, practical, and relevant to their everyday lives.

𝐓𝐮𝐥𝐨𝐲 𝐚𝐧𝐠 𝐏𝐥𝐚𝐧𝐨: 𝐌𝐚𝐤𝐢𝐧𝐠 𝐏𝐥𝐚𝐧 𝐁 𝐚 𝐅𝐚𝐦𝐢𝐥𝐲 𝐍𝐞𝐜𝐞𝐬𝐬𝐢𝐭𝐲

What happens when life throws a curveball?

With over 72 million views, Alden Richards’ story showed that beyond providing for their loved ones, breadwinners like him also carry the responsibility of safeguarding their family’s future and the dreams built around it. Life insurance serves as their Plan B, helping keep their family’s future and dreams intact even through illness, disability, or loss.

Justine Luzares in a comedic dual-role performance as heaven’s sassy concierge and humble breadwinner in BDO Life’s The Key to Heaven

𝐋𝐢𝐟𝐞 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞: 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐭𝐨 𝐇𝐞𝐚𝐯𝐞𝐧?

This lighthearted video of Justine Luzares playing dual roles as heaven’s sassy concierge and a humble breadwinner arriving at the pearly gates reached 3.2 million views, breaking down traditional misconceptions about life insurance. Through the power of humor, the video makes viewers rethink the importance of life insurance and why protecting loved ones can be the best legacy they leave behind.

𝐘𝐨𝐮𝐫 𝐂𝐡𝐢𝐥𝐝'𝐬 𝐃𝐫𝐞𝐚𝐦𝐬 𝐍𝐞𝐞𝐝 𝐚 𝐏𝐥𝐚𝐧 𝐁

Every parent dreams of providing the best future for their children. With over 48 million views, BDO Life’s Kids campaign underscored the role of life insurance in helping parents protect their children’s future and ensure their dreams can be realized, regardless of life’s uncertainties.

For your children’s dreams, you need a Plan B with BDO Life.

𝐏𝐥𝐚𝐧 𝐁 𝐦𝐚𝐤𝐞𝐬 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞

Beyond recognition, having a Plan B with BDO Life is about protecting what matters most. It helps keep your family’s goals on track, secures your children’s dreams, and gives you peace of mind, knowing your loved ones are financially prepared when life's unexpected moments arise.

Start building your Plan B today. Visit any BDO branch to talk to a BDO Life Financial Advisor, or get a quote online on the BDO Life website today.

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